The gap between "interested" and "in touch" is where most enquiries are lost. The shorter you make that gap, the more customers you win.
One tap beats ten fields
A floating WhatsApp button that opens a chat — with the message already half-written — removes nearly all the friction. People who would never complete a contact form will happily send a WhatsApp.
Pre-fill the context
When the chat opens with "Hi, I found your website and I would like to talk about…", you start every conversation already knowing where the customer came from.
Reply fast, win more
Speed is the whole game. A reply within minutes, even a brief one, dramatically improves the odds that an enquiry turns into a customer.
TOPICS:#whatsapp marketing#conversion rate optimization#customer engagement
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